Houlihan's caravan and rv centre don't just deal in caravans, we also stock the latest from Mars campers.
Mars Campers began as most do in the industry and imported their first batch of camper trailers from abroad in 2006.
Lacking experience at the time in this rapidly expanding sector, they learnt the hard way that these ‘cookie cutter’ products were sub-par and not representative of the needs of the Australian market; this initial mistake almost cost the company a viable future.
With a good portion of capital invested in inferior product, the CEO of the company made the difficult choice to withdraw all imported units from sale and displayed them in a corner of the original warehouse as a stark reminder of how second-rate the initial products were. Not a single camper trailer from that first batch was ever made available for sale.
Moving forward, the company resolved to build their camper trailers in Australia using locally sourced and imported components. This was a challenging time for the newly formed business as research and design schemes and the implementation of extensive training programs for existing staff aimed to push production and the supply chain to a level of efficiency it was not accustomed.